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  Hip Hop Rapture: Lloyd

Lloyd



Urban crooner Lloyd topped BET's play list singing a steamy duet with Ashanti, but he got his first spins on the anything but steamy Radio Disney. Born January 3, 1986, in New Orleans but raised in Atlanta, Lloyd joined N-Toon -- the teen pop group put together by Klymaxx's Joyce Irby -- in 1996 and appeared on their 2000 album, Toon Time, released by Dreamworks. Much later -- and trading influences Mickey and Donald for Marvin Gaye and R. Kelly -- Lloyd's vocal talents were recognized by L.A. Reid. When Reid became head of the Def Jam label he turned to Irv Gotti, whose Murder Inc. label had now morphed into the Def Jam-associated The Inc. Gotti signed Lloyd and partnered the street-smart singer with fellow The Inc. artist Ashanti for "Southside." Urban radio loved it, BET loved it, and Teen People loved it. The single became the title of Lloyd's debut, released in July of 2004 with Joyce Irby and Gotti sharing the executive producer credit. ~ David Jeffries, All Music Guide
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